VA-VA-VA VOOM in Couture on February 14th

What if you switched it up and went all-out, VA-VA-VOOM style for Valentine’s this year? Not like two dozen roses instead of one dozen roses, but really went ALL-OUT? That’s the conversation we had at Polo Lifestyles in the weeks and months leading up to this still-wintery holiday.

For inspiration, we rewatched the episode of "Sex in the City" when Carrie is going out with Aleksandr, the Russian gentleman, night after night to incredible events and galas and dates.

Every night, she’s turning heads in couture gowns, hair and makeup perfect. Every night, Aleksandr takes her somewhere more glamorous than the previous evening. So it’s no surprise that when he tells her to be ready for another evening with him, she spends her afternoon in hair and makeup, slipping into the fabulous - and now famous - Versace Mille Feuille skirt, only to open the door to her apartment to find him there, dressed casually and holding take out.

Long story short, Carrie sits on the sofa in her apartment eating takeout while wearing a couture gown. In the interest of going all out – and with Paris Couture Week just wrapping up – we thought, wouldn’t it be fun to turn a traditional Valentine’s night out on its head? Do something different, do something unexpected – turn the head of everyone when you enter the restaurant? Enter: Va-Va-Voom.

From Valentino to Eli Saab to Zuhair Murad, the couture choices are boundless, but in the interest of a theme – we’re partial to reds and roses and maybe even purple – it’s still Valentine’s. Red has long been associated with Valentine’s because we visual the heart as red. Red also evokes passion and desire on an emotional level.

In Paris, vibrant colors, bold silhouettes and colossal proportions ruled the couture runways. Walk into any restaurant, lobby or lounge this February 14th in something the likes of Schiaparelli and we’ll be damned if you aren’t shown immediately to the best table in the house.

This isn’t a set up for Valentine’s for the faint of heart – you’re going to be a showstopping goddess in couture, so make sure both you and your Valentine’s date are ready for the attention, because nothing like couture says, Let’s skip dessert and go home *wink*