The crisp alpine air of St. Moritz once again bore witness to one of the most refined gatherings in the world of classic automobiles.
The I.C.E. St. Moritz—The International Concours of Elegance—returned in 2025 with an unrivaled display of engineering prowess and timeless beauty, transforming the renowned frozen lake into an ethereal open-air museum. Over 50 iconic classic and sports cars graced the ice, captivating connoisseurs and collectors who traveled from across the globe to revel in this extraordinary spectacle.
From the moment the I.C.E. Village came to life on Friday morning, an air of sophistication and enthusiasm permeated the event. Enthusiasts, collectors, and media personalities converged around the parc fermé, admiring a selection of historic automobiles that narrate the very essence of motoring heritage. The level of competition was exceptional, with each vehicle carrying a legacy that made the jury’s deliberation an arduous task.
The winners of the five prestigious concours categories embodied the pinnacle of automotive history:
Barchettas on the Lake: 1957 Ferrari 500 TRC Scaglietti
Open Wheels: 1934 Bugatti 59
Concept Cars & One-Offs: 1931 Alfa Romeo 6C 1750 GS Aprile
Icons on Wheels: 1966 Ferrari 275 GTB/4
Racing Legends: 1971 Porsche 908/03
As the sun cast crystalline reflections across the ice, Saturday brought an eagerly anticipated highlight: the free laps on the lake. The sight of these exquisite machines gliding effortlessly across the frozen expanse delighted attendees, transforming the landscape into a living canvas of speed and elegance. The event culminated in a moment of prestige and celebration with the presentation of the Best in Show award, designed exclusively for The I.C.E. by the esteemed architect Lord Norman Foster. This year, the accolade was bestowed upon the 1934 Bugatti 59, with the honor presented alongside Tilly Harrison, Managing Director of Richard Mille Middle East and Turkey.
Further enriching the weekend’s legacy, the Ferrari 250 GT SWB “Sefac” (1961) claimed the Spirit of St. Moritz award, personally handed over by artist Rolf Sachs in a ceremony introduced by Marijana Jakic, CEO of St. Moritz Tourismus. Meanwhile, the Lamborghini Miura SV (1972) captured the public’s heart, earning the coveted Hero Below Zero award.
Beyond the concours itself, The I.C.E. St. Moritz 2025 evolved into a broader cultural affair, with a carefully curated program of artistic and lifestyle events seamlessly woven into the fabric of the city. Over 20,000 guests immersed themselves in a refined atmosphere of unparalleled glamor, reaffirming the event’s status as a quintessential celebration of automotive artistry and elite social gathering. Curations throughout the event were seen by participating brand like Loro Piana, Vista Jet, UBS and Badrutt’s Palace.
This unparalleled success would not have been possible without the participation of esteemed car owners, the support of local institutions, and the invaluable contributions of official partners, most notably Title Sponsor Richard Mille. Their collective dedication has cemented The I.C.E. as an unmissable rendezvous for aficionados of motoring excellence and timeless elegance.
As the final echoes of roaring engines faded into the crisp mountain air, one sentiment remained clear: The I.C.E. St. Moritz is not merely an event; it is an experience—one that beckons us to return. Until 2026, when the lake once again becomes a stage for the sublime.
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